Can you even tell how old anyone is anymore? Age really is but a number and as our population ages, it gets harder to identify people as a certain age. And why should we after all, who cares? It’s all about how you feel and as more and more people commit to looking after themselves, investing in their health and expecting to live longer, we also want the way we look to reflect the way we feel. Hello appearance medicine! Investing in some regular treatments to soften and hydrate, smooth and plump your skin is not a luxury anymore, it’s what many people are doing as a regular part of their health and beauty maintenance. Treatments have become more affordable, longer lasting, more subtle and focused on enhancing rather than changing what you have already. So no more putting it off or feeling guilty – just do it!